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9) Building Sales

UpdatedSeptember 26, 2025
KeyAction Steps
Have smiling faces and friendly service
  1. Managers set the example every day by smiling at customers and team
  2. Never hire anyone who doesn’t smile
  3. Have in-store “Best Smile” or “Friendliest Person” contests
Serve quality products that are hot and fresh
  1. Keep hold times on all products Never allow a product to be served past its expiration time
  2. Cook less product, more often
  3. Ensure that procedures and recipes are followed to the letter
Keep customer view areas and restrooms clean
  1. Use daily and weekly cleaning charts
  2. Have your hostess trained to be attentive to customer view areas
  3. Manager in charge completes a thorough walk-thru prior to each peak period
Ensure that service times are “A” level
  1. Be prepared for Showtime Positions “Aces In Places”
  2. Having the bag at the window before the cash
  3. Always answer the bell on the first beep
Keep store staffed and keep quality people
  1. Review staffing needs weekly at manager’s meeting
  2. Hire two new team members for day shift and night shift within one week 1 for frontline 1 for backline
  3. General Manager does all orientations and day one training
  4. Communicate at weekly manager’s meeting why turnover occurred
Have a well-trained crew
  1. General Manager does all day one training Only a manager or team trainer should complete training and certification
  2. Give praise and redirection during training and after training
Build teamwork between management and crew
  1. Develop good lines of communication by asking questions and listening
  2. Always seek the solutions others first
  3. Teach team to be goal oriented so they will assist each other
Set daily goals and communicating those goals
  1. Break down period and weekly goals into daily goals
  2. Talk about these goals every day, especially at the beginning of each shift “Talk into position”
  3. Incorporate daily goals into assistant manager development plans
Focus on suggestive selling and up selling
  1. Train all cashiers on how to up sell and suggestive sell without offending
  2. Have contest with incentives
  3. Always suggest combo meals when sandwiches are ordered
Local store marketing and community involvement
  1. Utilize your local store marketing manual
  2. Contact schools and let them know we want to be a part of the community
  3. Contact coaches and PTO’s and let them know we are there for them
  4. Ensure all POP is put up accurately and timely
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